Welcome to the Hive, Glazier Software.
Amanda, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Glazier Software is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US glass and glazing contractor mapped, the 2,400 that look like your best customers, and three campaigns we'd run for Glazier in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Glazier Software.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, a seasonal purchase tied to bid season, and a marketing team that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 1,400 to 2,400 more of your best customers?
You already have the dream ones: the glass and glazing contractors that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 1,400 to 2,400 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- A.M. Richards GlassWent paperless, quotes get approved on-site instead of lost to delay
- Clinton Glass & MirrorSaves 50% of time and finishes jobs in record time
Every cell is a glass and glazing contractor.
Every US glass and glazing contractor sits in NAICS 238150 establishment data, and many owners and estimators are listed in the National Glass Association member directory. We build the list from that, enrich the buyers, and time the sends to the winter budget-and-bid season before spring construction ramps.
You're the first supplier that comes to mind.
We'll actively monitor all 9,500 US glass and glazing contractors and reach out when the right signal shows up, so Glazier is the first name an owner or ops manager thinks of when job management software comes up.
- New ops manager or estimator hireLinkedIn postings for estimating or ops roles signal a firm outgrowing spreadsheets.
- NGA member directory additionNational Glass Association directory adds a new commercial or residential glazing member.
- State glazing contractor license issuedState licensing boards list new or renewed glazing and glass-installation licenses.
- Commercial permit names glazing subcontractorCounty building permits list the glazing sub on curtain wall or storefront jobs.
- GlassBuild America or AGC exhibitor listConference rosters flag firms actively shopping for shop and field tools.
- DOT fleet count growsFMCSA carrier census shows added trucks, a proxy for crew and job growth.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from US Census County Business Patterns, state contractor licensing boards, and the National Glass Association directory. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Amanda, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.